Due to the tradition and the presence of human potential as well as material it is a chance for a new beginning on firm footing.

The objective is to grow steadily and to strength the brand of Plüti in a competitive toy market by focusing a niche strategy. In order to meet the customer needs we put them in the centre of action to stabilize our product portfolio of lifelike animal and figure plush products.

The Günter Steiner GmbH and Co. KG is an efficient, creative enterprise in Sonneberg which is able to manufacture high-quality plush toys starting form the idea over design up to the end finishing production.

The Plüti collection includes more than 500 different models in the most different dimensions and executions, like wild animals, zoo animals, domestic animals, teddy bears, an extensive dog assortment in roughly all dog races and a lot more.

On request the manufacturing of different sizes and variants, e.g. from animals in natural size is possible.

The products with its demanding, creative design are made of high-quality materials, which are proofed after the security regulations of the euro-norm EN 71 and are certificated with the test sign CE.