- 1: History.
- 1.1: 1900 - Founding.
- 1.2: 1959 - Rearrangement.
- 1.3: 1972 - Nationalisation.
- 1.4: 1990 – Privatisation.
- 1.5: 1995 - Spliting.
- 1.6: 2005 – Menacing end.
- 1.7: 2006 - New Begin.
- 2: Brand.
- 3: Collection.
- 4: Philosophie.
1959 - Rearrangement of the production
Beginning with 1959 till the middle of the 60s the rearrangement of the production on plush toys took place gradually.
- Beginnings of the production of soft toys
New and attractive soft toy models and developments which were created by Mrs. Maria Steiner, the wife of the owner Günter Steiner, helped to establish and extend the clientele in Germany and abroad.
- Günter Steiner - since 1955 owner of the company C. M. Breitung
- Pageant in Sonneberg, in the 60s
